Web Strategies For PRC's
Web Strategy Basics for PRC's
When planning your website there are four questions that you need to answer.
1. Who is my audience?
Pregnancy centers have two primary audiences. There may be other audiences, but your focus should be on the clients you hope to serve and supporters who may join you in ministry or support your center. It is important to keep your website for your clients and supporters separate because you will have very different messages for very difference audiences. In order to consider what your message will be to each audience, you want to know a little bit more about them.
Clients Considering Abortion
A. People seeking abortion services or information.
B. People seeking the Morning-After Pill
C. Women ages 15-25
D. Christians, non-Christians, prodigal Christians
Supporters
A. Church Leaders
B. Local missions group
C. Volunteers
D. Activists
E. Ministry supporters
2. What is the purpose of my website?
The purpose of your site is different for each audience.
Clients Considering Abortion
A. Establish trust
B. Advertise your services
C. Educate
Supporters
A. Establish trust
B. Advertise your services
C. Educate
D. Gain volunteers
E. Gain funding
F. Form an online relationship
3. What action would I like a visitor to take?
The action that you want clients to take is very different from the action that you want donors to take.
Clients Considering Abortion
A. Schedule an appointment at your center
B. Learn about pregnancy options
C. Consider her health and sexuality
D. Feel welcomed by the center
E. Establish trust
F. Use your programs (post-abortion, abstinence)
Supporters
A. Donate
B. Volunteer
C. Become educated on Pro-Life related issues
D. Help you get your message out
E. Come to your events
F. Allow you to continue to communicate with them (email newsletter)
4. What competititon do I have?
Any business - for profit or non-profit - needs to be better than their competition.
Clients Considering Abortion
A. Abortion providers
B. Pro-Choice/Pro-Abortion activists
Supporters
A. Other Pro-Life groups
B. Charities or other non-profit organizations
C. Organizations helping women and/or mothers
